It helps you define, evolve and implement a powerful SEO strategy to leverage your online business potential. Working with this main objective in mind, the SEO Team at It, uses its expertise and proven set of ethical, white-hat techniques to provide focused, optimized online content, navigation, code, etc to make it more search engine friendly, and therefore, naturally rank higher.


Search Engine Optimization (SEO) Methodology

Our SEO program is a powerful and thoroughly researched solution. All our Search Engine Optimization projects are handled by experts and follow a systematic process to analyze and deep-optimize websites using proven ethicall techniques. We carry out each SEO project as per the following methodology:

• Initial Analysis: The initial site analysis is designed to research the site's current indexing in search engines, uncover problem areas & challenges and evaluate its current traffic trends.



• Keyword Research: Keyword research is the most important aspect of any SEO campaign. Objective is not just to research high-traffic keywords but to identify keywords, which have high relevance to the site, have high potential for conversion, have high potential to rank, and have lower competition so that the SEO campaign gives optimum performance to each dollar spent.



• Site Optimization: Site optimization involves a careful handling of the SEO process. Keywords are grouped based on LSI (Latent Semantic Indexing) assessment and page themes. On-page optimization includes Title & Meta tags optimization, image optimization, anchor text and title attributes optimization and on-page text markups for best performance. Other aspects like error pages and sitemaps are handled for easy indexing and higher rankings.



• Site Submission: Site is submitted to top search engines, Alexa, industry directories and industry yellow pages. Site announcements and press releases are carried out where applicable. Throughout each step, the SEO team interacts with the client and valuable inputs and feedback are taken and incorporated, wherever possible.